All knowledge is ultimately self-referential, imbued with only such meaning as we choose to give it.
The archetype is a difficult idea to grasp within Jungian psychology. Archetypes are thought to exist within our psyche, being innately derived. Jung suggested that their existence is due to our connection with the collective unconscious, a broad sharing of the unconscious mind across humanity and across the aeons. While this can have spiritual overtones – and to Jung it likely did – it can also be interpreted using a less spiritual framework. Archetypes can be considered as a set of psychological memes passed down socioculturally through the generations, perhaps reinforced genetically by some basic similarities between all humans in terms of how our brains are neuroanatomically formed.
Archetypes include our Self – the person we both are and aim to be; the Shadow – those traits that lie hidden within ourselves, and often from ourselves; and the Anima/Animus – the part of our psyche that allows us to understand and communicate with the opposite sex. It’s also perhaps possible to consider our Persona – the person we project to others – as a form of archetype, although I consider it a simpler more superficial entity than the others mentioned.
When these archetypes come into contact with the world, a number of consistent mythic symbols are created to understand them. They have been referred to as symbols, motifs or archetypes-as-such. I like to think of them as Stereotypes. Stereotyping is often thought of as a bad thing these days, but in truth, the Stereotype has an important beneficial function. They are widely-held, over-simplified views but that also makes them very useful as a short-cut to understanding the world. Stereotypical forms of archetypes include the mythological motifs of the hero, the wise old man, the earth mother, and so on.
As we perceive the world around us, we do not process every situation as being fresh data. Consider: colours are not real; colour is a perception, or construct, based on the wavelength of photons hitting our retinas. Similarly, what we think of other people are also not actually real people; they are constructs based on the data we receive from those entities. We each possess a personalised understanding of who other people are, and what they mean. There is no objective reference yardstick by which to measure them. We interpret their existence both consciously through reason, and unconsciously through archetypes and stereotypes.
A careful reader might now suggest that if conscious thought and reason can allow interpretation, then this potentially provides a scientific approach to understanding. This is only true if reason itself is independent of archetypal influence. As our rules of reason are human constructs, we cannot be entirely certain that this is so. Munchhausen’s Trilemma (also known as Agrippa’s Trilemma) suggests that any line of reasoning can eventually be boiled down to one of three arguments: circular, regressive and axiomatic. Circular arguments depend on the theory and proof supporting each other, regressive arguments become a never-ending series of proofs, and axiomatic arguments are based on an assumption of correctness.
This is a difficult proposal to accept, but consider a child asking why the sky is blue. You could argue that the sky is blue because we have defined the colour we perceive it to be as blue: a circular argument that ends the debate but does not fundamentally answer the question. You could humour the child by discussing wavelengths of photons and the energy they carry, the effect that energy has on the retina, transduction mechanisms, post-processing of the transducted stimuli into perceptions, psychological constructs of perception, the concept of a construct, the meaning of a concept, and so on, without ever really getting to a final irrefutable proof. This regressive approach allows for a vast expansion of knowledge, but at some point you have to limit your field of study, or be trapped in a never-ending sequence of “but why?”s. Finally, the poor parent of our inquisitive child may simply snap, and say “it just is”: a mere axiomatic assertion of truth.
You can choose to accept any one of the three horns of trilemma and still carry out much productive work, but that does not answer the trilemma’s problem.
Jung’s archetypes and the stereotypes that result from them could be conceived of as humanity’s practical solution to the trilemma. They give us a framework for understanding ourselves, each other, and the ideas and concepts we create, without us ending up in a never-ending morass of “unknowability”. Of course, archetypal theory is in itself just as trapped by the dilemma as is any other idea (and indeed, is the trilemma itself, if you want to give yourself a headache). But it does allow us to think about who we are in a practical way, and consider who we might become.
Buddhists have the concept of sunyata or “emptiness”, which seems to my limited understanding of the term to be a similar concept. It suggests a middle way between the nihilism and anomie of nothing being provably real and the illogicallity of considering what we think of as real being necessarily true. It hints at a way of finding meaning in the emptiness by embracing it and finding oneself in that void. Jung might call that individuation, the ultimate manifestation of one’s potential self.
All knowledge is ultimately self-referential, imbued with only such meaning as we choose to give it. And what a wonderful opportunity and privilege of our humanity that is.

Blue Monday is a charming bit of pseudoscience that – like all the best fiction – has a kernel of truth in it.
As a New Year dawns, what better way to commemorate it than by thinking about a very old item of clothing?

