
Edvard Munch, Vampire (1893/84). Munch originally named the painting Love and Pain and it is not meant to be vampiric in theme; the lady is not a vampire but a lover. Its subsequent worldwide fame under the name Vampire is an intriguing example of the artist's expressionist message being re-interpreted by the viewer.
Expressionism and Minimalism are probably vaguely familiar terms to you. At their respective cores, Expressionist artists translate their subjective experience of reality into their work, so giving the viewer a glimpse of their internal experience; whereas Minimalism is reductionist, paring down meaning into its simplest components, rendering it more meaningful to the viewer. It could therefore be said that Expressionism is indulgent to the artist, as it is their personal perspective that matters the most, whereas Minimalism is over-generous to the viewer by stripping a message down to its bullet points.
There is a paradox here. The Expressionist artist, in his attempt to convey a holistic sense of subjective experience, may convey more to the viewer than the Minimalist, who with his more stark approach, overtly sets the agenda and the parameters of communication. The Expressionist may thus end up enabling the viewer more, in terms of permitting said viewer his own interpretation of the work. The Minimalist may end up narrowing the scope of meaning so intensively that the viewer has no choice but to interpret it in a particular way. We therefore see that – as with so many other situations in life – the intent of the creator may be at odds with the effect of his creation. It is a wise artist who is aware of this.
These terms are also used in other settings, especially Minimalism. The concept gained significant traction with the general public in the fields of architecture and interior design, to the extent that Minimalist designs are perceived as modern, clean, professional and efficient. This reflects the narrowness of the communication bandwidth used in Minimalism, and the clear intent of the designer to ensure form and function co-ordinate elegantly.
The terms are less commonly applied to clothes, but the parallel is quite obvious. A Minimalist approach to dressing encourages communication on the dresser’s terms, by setting a narrow agenda. It gives little leeway to the observer to perceive an alternative interpretation. To use an example many readers may be familiar with, Don Draper (the central character of TV show Mad Men) adopts a certain business look common in the 1960s. Unconsciously, viewers will regard him a certain way.
A different, but equally precise, dressing archetype would be Gordon Gekko (Wall Street). The moviegoer translates that look into the clichéd and largely meaningless term, “power dressing”. Note that while the message in both Draper’s and Gekko’s cases is resolutely Minimalist, the elements that compose it are not the same. In Draper’s case, the elements themselves are also Minimalist: mainly solid suits, narrow dark ties, white shirts, folded white pocket square. In Gekko’s, the elements are almost the opposite; flamboyant suits, braces, silk puffed pocket squares, boldly striped shirts. But the message in each case is remarkably similar, and equally pared down.
Another example of a clear & focused minimal message is Richard Gere’s Armani-draped American Gigolo. His character demonstrates that minimalism of message does not require harsh clean lines. His clothes at the start of the movie are soft in appearance but the message they exude is precise and unambiguous: sexual availability. As the movie progresses, his clothing becomes ragged, symbolising his increasing distress and loss of control. They no longer send out a message of his choice, but reveal his state of mind. In effect, they transition from Minimalist to Expressionist.
Costume designers are generally expert in a minimalist approach to dressing. Their very job requires them to distill a character down to core traits and find a way of conveying precisely those traits and nothing else that would distract or confuse an audience. While the elements they choose may vary from the clean & tidy to the gaudy & ragged, the message they create is usually simple and clear.
Precise and unambiguous sartorial message have their place in the real world too. Whenever you want to transmit a clear message to an audience, dress with a minimalist approach in mind. Identify the message, and choose items according. An everyday example should illuminate: how you would dress for a job interview in a conservative profession?
The typical dark suit, white shirt, simple tie, and black shined shoes conveys a simple and reductive message: “I am precise, professional, capable. and trustworthy”. Other examples would be dressing to look attractive to potential mates, dressing to give a presentation, dressing for a cocktail party, and so on. The resultant looks are varied, but share a common denominator of often being described as elegant. Elegance is thus conforming to social rules & expectations in a focused & precise manner while still appearing to do so effortlessly. This is the laser-like coherence of a focused and unambiguous sartorial message.
Can one dress in an expressionist manner instead? Yes, but with caution. Expressionism in dressing is far more risky. You can inadvertently reveal far more about your actual state of mind than you intend. Remember, Expressionism is your subjective experience of the world, albeit in this context through an outfit rather than through paint or stone. It is inherently more incoherent in its message than a minimalist approach. A clear message can still emerge (and indeed, should emerge) but it is a message that the viewer has interpreted. By wearing the proverbial heart on one’s sleeve, the dresser cedes some degree of control to the viewer. Done in an uncontained way, the outfit may elicit either discomfort or downright dislike, without the observer necessarily being able to pinpoint why.
But if done well, it can be used to create a more subtle sense of being at ease with the dresser. The look appear on the surface to be shabby or garish, and yet it somehow brings a smile and warmth rather than a disapproving eyebrow. This is the power of trust. Rather than feeling the need to convey a precise message, the message is an unthreatening “hello, pleased to meet you. I’m me”.
Beware: this is not the same as wearing whatever you want all the time! Done carelessly, that can all too easily result in a message of “F*** you, I’m here”, which, I think you’ll agree, is a rather disagreeable thing to project. Just as an Expressionist artist applies conscious thought to his work, so must the Expressionist dresser apply though to what elements best convey a perceptual mindset. This harks back to an enfant chéri of mine, the importance of personal insight. Understanding the person you are is vital to being able to confidently convey that sense of self with an outfit. That is the powerful and charming effect described as “being comfortable in one’s own skin”… or in this case, “being comfortable in one’s own clothes”.
Giving of yourself to others, done in safe and judicious small measures, can be remarkably charming. It is an expression of trust that can inspire the same from others. Trying to do it in a small way with your clothes may be one of the safest mediums within which to do it. Experiment with it and see the results!
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